FOUNDED BY JAÍ IN ATLANTA, GA. 2019.

WE BELIEVE IN THE TRANSFORMATIVE POWER OF PRIORITIZING MENTAL WELLNESS.

Protect Your Mental was born from a place of deep reflection, increased frustration, and lack of faith. As someone who knows what it’s like to struggle silently while appearing strong on the outside, I created this movement as a personal reminder—and a collective invitation—to slow down, speak up, and protect what’s going on inside.

This isn’t just a brand. It’s a healing space. A voice for those who have felt unseen. A place where self-awareness, faith, and mental well-being come together.

What started as a simple phrase became a message that resonated with thousands. And now, as we relaunch we’re doing more than just dropping merchandise—we’re telling stories. Through a mini-documentary, vlogs, and powerful visuals, we're bringing this mission to life.

I believe that protecting your mental is an everyday choice. It's in the boundaries we set. The moments we pause. The truth we speak. And the community we build.

So whether you're healing, growing, or just trying to make it through the day—know this: you're not alone. This is your tribe. Welcome home.

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Committed to fostering a culture of compassion, resilience, and empowerment.